The Golden Age of Short-form
According to 2025 marketing reports, Gen Z and Alpha perform searches on short-form platforms (TikTok, Reels, Shorts). Short, intense videos under 1 minute have become the mainstream source of information.
Psychology of Success: Dopamine
Reels endlessly supplies 'videos you might like' by analyzing your tastes. The simple Swipe action provides instant rewards (fun) to the brain, similar to pulling a slot machine lever. This mechanism is the engine behind Reels' explosive growth.
2025 Keywords: 'Authenticity' and 'Information'
While flashy dance challenges were mainstream in the past, in 2025, unpolished 'Micro Vlogs', 'Tips', and 'Behind Sections' are gaining popularity. Users crave authenticity over production value.